书目名称 | Customer Loyalty |
副标题 | A Guide for Time Tra |
编辑 | Sionade Robinson,Lyn Etherington |
视频video | http://file.papertrans.cn/242/241604/241604.mp4 |
图书封面 |  |
描述 | The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. |
出版日期 | Book 2006 |
关键词 | brand; organization; service |
版次 | 1 |
doi | https://doi.org/10.1057/9780230513037 |
isbn_softcover | 978-1-349-54643-5 |
isbn_ebook | 978-0-230-51303-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 |