书目名称 | Cultural Perspectives on Millennials | 编辑 | Arthur Asa Berger | 视频video | | 概述 | Offers a comprehensive look at the Millennial generation from one of the foundational academics in Media and Cultural Studies.Includes research from marketers, psychiatrists, social theorists, and mor | 图书封面 |  | 描述 | .This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. .Cultural Perspectives on Millennials. is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.. | 出版日期 | Book 2018 | 关键词 | Millenials and Media; Millenials and Politics; Millenials and Marketing; Millenials and Consumption; Mil | 版次 | 1 | doi | https://doi.org/10.1007/978-3-319-69685-0 | isbn_softcover | 978-3-319-88822-4 | isbn_ebook | 978-3-319-69685-0 | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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