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Titlebook: Cultural Perspectives on Millennials; Arthur Asa Berger Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Millenials and Medi

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发表于 2025-3-21 16:05:27 | 显示全部楼层 |阅读模式
书目名称Cultural Perspectives on Millennials
编辑Arthur Asa Berger
视频video
概述Offers a comprehensive look at the Millennial generation from one of the foundational academics in Media and Cultural Studies.Includes research from marketers, psychiatrists, social theorists, and mor
图书封面Titlebook: Cultural Perspectives on Millennials;  Arthur Asa Berger Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Millenials and Medi
描述.This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. .Cultural Perspectives on Millennials. is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author..
出版日期Book 2018
关键词Millenials and Media; Millenials and Politics; Millenials and Marketing; Millenials and Consumption; Mil
版次1
doihttps://doi.org/10.1007/978-3-319-69685-0
isbn_softcover978-3-319-88822-4
isbn_ebook978-3-319-69685-0
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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A Sociology of Millennials,bout the way children are “imprinted” by their societies between the age of one and seven. Next I deal with the ideas of Karl Mannheim who focused attention on the social origins of thought. This is followed by a discussion of Gustave LeBon’s classic book . and how his ideas relate to our interest i
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Millennials as Shoppers and Consumers,r generation—perhaps because they are young and are getting engaged more than members of other generations. They are “core customers” of fast food restaurants but do not like Big Macs and are switching their allegiance to “fast casual” restaurants. They also like to clip coupons and show a preferenc
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