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Titlebook: Cross-Media Service Delivery; Diomidis Spinellis Book 2003 Springer Science+Business Media New York 2003 Broadcast.Change.Controller Area

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Lisette van der Poel,Annie Blokhuis the ambitious anticipations, most DTV operators offering subscriber TV services are facing serious economic problems. Many believe that significantly increasing the DTV operator revenues is closely linked to the provision of advanced interactive TV applications which, on one-hand, based on content
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Location Based Target Advertisingree real life use case scenarios the implementation of push, pull and context-sensitive location based advertising. The technology was developed under the FP5. project ELBA. and was applied to three different areas: push and pull advertising and context sensitive advertising
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Cross-Media Service Delivery978-1-4615-0381-1Series ISSN 0893-3405
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Lisette van der Poel,Annie Blokhuisree real life use case scenarios the implementation of push, pull and context-sensitive location based advertising. The technology was developed under the FP5. project ELBA. and was applied to three different areas: push and pull advertising and context sensitive advertising
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