| 书目名称 | Cross-Cultural Personal Selling | | 副标题 | Agents’ Competences | | 编辑 | Anna Antczak,Barbara A. Sypniewska | | 视频video | | | 概述 | Focuses on personal selling in the growing service sector.Offers high quality analysis from respondents from 15 countries and 4 cultural zones.Provides unique insights on international markets where c | | 图书封面 |  | | 描述 | .Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. .Cross-cultural Personal Selling. provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.. | | 出版日期 | Book 2017 | | 关键词 | selling; customers; diversity; marketing; international markets; culture | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-55577-5 | | isbn_softcover | 978-3-319-85699-5 | | isbn_ebook | 978-3-319-55577-5 | | copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
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发表于 2025-3-21 16:21:20
