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Titlebook: Cross-Cultural Design; 16th International C Pei-Luen Patrick Rau Conference proceedings 2024 The Editor(s) (if applicable) and The Author(s

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Addressing Cross-Cultural Design Challenges in Social Media Platforms: A Human-Computer Interaction nteractions. However, due to the differences in people’s values, habits and behaviours across cultures, the experience of using social media varies across cultural groups, which poses a challenge for cross-cultural design. To address this issue, this study aims to explore a culturally sensitive huma
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Comparative Case Studies: Cross-cultural Communication Strategies of the Digital Platforms of Globalllenge. This study analyzed digitalization approaches of 6 major trade fairs across North America, Europe, and Asia through a comparative case study methodology. Data was collected from secondary sources and interviews with organizers. Findings reveal key differences in cultural communication priori
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Exploring User Engagement with Smartwatch Health Services: A Comparative Study Between Taiwan and Sintion between respondents from Singapore (N = 139) and Taiwan(n = 140) using smartwatch technologies. Through the collection of survey data, we conducted independent samples t-tests to analyze the variance in respondents’ attitudes and intentions towards smartwatch usage. It highlights significant r
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The Application of Immersive Virtual Digital Imaging Art in Cross-Cultural Communication of Internet social and cultural norms through selective presentation and emphasis on certain themes, thus communicating with the audience and stimulating the greatest degree of emotional resonance, leaving a huge space for the realization of cross-cultural communication through Internet aesthetics education an
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Research on the Application of Design Thinking in Sustainable Food Design—Taking the Afternoon Tea o and help to re-establish food values. This study presents a research framework for sustainable food design based on the theory of the ‘Four Orders of Design’. It analyzes and discusses the design practice of ‘Earth Day Afternoon Tea’ through a case study approach. The study concludes that the susta
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