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Titlebook: Cross-Cultural Design; 15th International C Pei-Luen Patrick Rau Conference proceedings 2023 The Editor(s) (if applicable) and The Author(s

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The Application of Cross-Cultural Context Fusion Virtual Reality Technology in the Course of Film Arries and enhance the degree of integration and innovation in education in a cross-cultural context. The study of film and television creation often requires students to have a lot of practical experience, but the equipment and venue funds required for its practical courses are more expensive and can
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An Innovative Study on the Integration of Cross-Cultural Virtual Reality Technology in Art Practice osses the limitation of time and space, creates realistic learning situations for students, and achieves a high degree of integration of “virtual environment+real operation”, so as to improve the teaching effect of the art practice course..The development of art practice courses is an important proc
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Creative Tourist Behaviors During the COVID-19 Pandemicthat most tourists who traveled with their family members to creative tourism destinations were middle-aged, highly educated and middle-income or higher-income earners. Among the various characteristics of tourist behaviors, the three key factors that influenced decision-making were local characteri
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A Study on the Influence of Converting Cultural Elements into Pattern Design and Cultural Cognitionujian Province, China as the research object, and explore the application of local pattern design by extracting the local cultural elements. The study was conducted by literature analysis and questionnaire survey, and correlation analysis and multiple regression analysis were applied to analyze the
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Kansei Marketing Strategies for Cultural and Creative Productsnd marketing and product design. It highlighted the handicraft characteristics by combing the brand power to achieve the effect of value-added goods to use it as a reference to strengthen the competitiveness of handicraft brands in the future.
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A Study on the Model of Experience Activities in Wineriesnd the scenery of the wineries as components in their experiential activities. The wineries also need to deploy the resources required according to their circumstances, and on this basis, the design, operation, and other marketing of winery events are achieved through event planners’ planning, marke
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A Study on the Differences of Consumers’ Emotional Experience of Cultural Creative Products in the Pf different ages is similar, and the emotional identification of males is significantly higher than that of females; (2) The emotional experience of different age groups is similar; (3) The emotional experience of those with college degree is stronger; (4) Design-related majors have the lowest score
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