Titlebook: Cross-Cultural Communication of Chinese Brands; Jingyun Zhang Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive l

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Banister

Status and Problems of Chinese Brand Cross-Cultural Communication,nd corporates began to pay more attention to the overseas communication of Chinese brands, raising the “Chinese brand strategy” to a national level. In this context, based on the previous studies, this paper proposes a theoretical framework for the relationship between cross-cultural communication a

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Implicit Context in Cross-Cultural Communication of Chinese Brands,erns the implicit context of cross-cultural communication, it could be distinguished into four types of paradigms—cultural context, institutional context, relationship context and the posterior context. Then, the authors make the appropriate recommendations for the four types of implicit context par

Pelvic-Floor

Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance: Spatial Relation Perspl investment, and communication studies, and based on the spatial relationship theories from postmodern geography and cross-cultural communication, this study investigates the cross-cultural communication tactics of Chinese brands. The three spatial relationship perspectives involved in the psycholo

Patrimony

枫树

,“Bridge Crowd” Functions to Chinese Brands Cross-Cultural Communication,external transmission of Chinese brands. The interviews found that cross-cultural communication of brands is the process of establishing relationships and conveying meaning between enterprises and audiences. Foreigners in China, act as the bridge of Chinese brands cross-cultural communication, are t

溃烂

Chinese Brand Narratives in Cross-Cultural Communication, brand, and enhance emotional communication and spiritual resonance with consumers. To carry out brand communication across different cultural barriers and conflicts, it is necessary to convey brand information and shape brand personality through appropriate narrative methods. When designing brand n

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