| 书目名称 | Cross Cultural Issues in Consumer Science and Consumer Psychology |
| 副标题 | Current Perspectives |
| 编辑 | Hester van Herk,Carlos J. Torelli |
| 视频video | |
| 概述 | Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology.Covers the main cross-cultural topics in one volume.Can be used as a text in cross-cultur |
| 图书封面 |  |
| 描述 | This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve..Among the topics covered:. Culture as a driver of individual and national consumer behavior..Consumer culture-based attitudes toward buying foreign versus domestic products..Country-of-origin effects: consumer perceptions of international products..The roles of cultural influences in product branding. |
| 出版日期 | Book 2017 |
| 关键词 | international business; diversity in the workplace; international trade; culture relativity of theories |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-65091-3 |
| isbn_softcover | 978-3-319-87948-2 |
| isbn_ebook | 978-3-319-65091-3 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:43:51
