Titlebook: Creating Value in the Digital Era; Achieving Success th Alf Chattell Book 1998 Alf Chattell 1998 business.innovation.management.organizatio

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Value Creation and Organizational Intelligence,Whatever changes occur in its environment, the intelligent company responds by changing what it does, and how it approaches things, to ensure that it can pursue its purposes and goals. Its measure of intelligence is its ability to change its behaviors in ways that lead to increased customer value.

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Introduction,that the majority of these had done so by changing the basis of competition. Nokia is a good example of unconventional direction setting — a focused reinvention involving a move into new areas requiring entirely new capabilities. Nokia’s background is as a 130 year old forest products company. In th

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Principles of the Digital Economy,very seriously. Peters was talking about the 2 billion or so highly educated people, many from Asia, who will flood into the global market in the next 10 to 15 years, most of whom will be a keystroke away on the Internet. The arrival of all the world’s talented, educated and enthusiastic people at o

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Designing Value-Creating Capabilities, customers. Those things that are central to a company’s particular ability to make a powerful difference to customers are its capabilities. The overall intelligence of the behaviors that result from its capabilities determine the ability to create value over a sustained period.

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Creating the Customer,customers to explore, design and choose what makes best sense for them. An era where you create value through what people can experience or do that is absorbing, creative, exciting and meaningful. And where perhaps the greatest virtue, is to enable customers to give wings to their imaginations.

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Developing Digital-Era Products and Services,level. They can change our experience of the world by extending our senses and our consciousness. They can change our understanding of ourselves and the world around us. They can assist us in developing our personal potential. And they can extend our boundaries by empowering us to influence events o

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Amplifying the Human,one customer at a time. In other words, on its ability to find and exploit new possibilities. And this depends on the essentially human characteristics of insight, imagination and innovation, and on what people can do that is customer sensitive, different, creative, and daring. In fast-changing time

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