Titlebook: Countering Counterfeit Trade; Illicit Market Insig Thorsten Staake,Elgar Fleisch Book 2008 Springer-Verlag Berlin Heidelberg 2008 Protectio

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https://doi.org/10.1007/978-3-540-76947-7Protection; anti-counterfeiting strategies; brand and product piracy; brand and product protection; coun

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978-3-642-09562-7Springer-Verlag Berlin Heidelberg 2008

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An Introduction to Counterfeit Marketspanies – has developed into a severe threat to consumers and brand owners alike. The Organisation for Economic Co-operation and Development estimates that 5% to 7% of world merchandize trade is in goods infringing trademark, copyright and related rights. Though this estimate is not supported by subs

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Counterfeit Demand and the Role of the Consumersks for specific product categories and help to identify those buyers who are likely to intentionally purchase illicit goods, thus showing where relying on the consumers’ help is or is not expedient. Furthermore, the investigation of consumers’ reasoning for and against intentional purchases of fake

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Determining the Market Share of Counterfeit Articlesecific data, c.f. Info Box 6.1 – gave rise to the necessity of a transparent framework for estimating the counterfeit market share..The remainder of this chapter is organized as follows. In the following section the background on counterfeit market share calculations will be provided by evaluating e

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Principles of Product Security Featuresovercome the shortcomings. We start with a short classification of the established security features, explain how counterfeit producers respond to these challenges, and provide a requirement analysis to support brand owners in selecting effective security measures. The results may require brand owne

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Guidelines to develop brand-, product-, and market-specific anti-counterfeiting strategies that can effectively reduce trademark infringements. The following guidelines highlight what brand owners should do to protect their assets and safeguard their customers.