Titlebook: Countering Brandjacking in the Digital Age; … and Other Hidden R Christopher Hofman,Simeon Keates Book 2013 The Author(s) 2013 Brand Risk.B

哀求

Digitalis

2191-5768 main name infringements and counterfeiting.Describes an appr.The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the v

restrain

adhesive

An Overview of Branding and its Associated Risks,ive for exploitation by others. Brand risks can come in many different types and this chapter presents 15 such types of risk. It provides examples of how these risks can arise and provides quantitative estimates of the adverse impacts that can result from such risks.

细微差别

Brand Risks in Cyberspace,ringing party. This concluding chapter explores some of the more recent stories of brand risk in the news, to show how brand risks are here to stay and are continuously evolving as new technologies become available. The chapter finishes by reviewing the overall content of the book to summarise the important points we have discussed and explored.

戏服

Gefahren einer Spaltung der Gesellschaft, Finally, this chapter details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. The development of that process is then explored in the rest of the book.

轻弹

An Introduction to Brand Risk, Finally, this chapter details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. The development of that process is then explored in the rest of the book.

interlude

Book 2013ow a brand risk management process can be tailored to particular needs and circumstances..This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of

逗留

Ein Modell zur Erfassung von Wahlenthaltung there were no systematic methods of brand risk identification in place. Furthermore, the management strategies that were in place were often confused or weak. These interviews indicate the need for an effective brand risk management process which is straightforward to implement and maintain.

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