| 书目名称 | Corporate Social Responsibility | | 副标题 | Challenges, Opportun | | 编辑 | John O. Okpara,Samuel O. Idowu | | 视频video | | | 概述 | Focusses on issues that are of utmost importance to corporate entities, which aspire to act socially responsible and successful at the same time.Supports decision making for sustainable strategies.Pro | | 丛书名称 | CSR, Sustainability, Ethics & Governance | | 图书封面 |  | | 描述 | .In today‘s global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders..This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21.st. century leaders.. | | 出版日期 | Textbook 2013 | | 关键词 | CSR; Corporate Citizenship; Global business; Social messaging; Sustainability; Volunteering | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-40975-2 | | isbn_softcover | 978-3-662-52259-2 | | isbn_ebook | 978-3-642-40975-2Series ISSN 2196-7075 Series E-ISSN 2196-7083 | | issn_series | 2196-7075 | | copyright | Springer-Verlag GmbH Germany, part of Springer Nature 2013 |
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发表于 2025-3-21 16:52:09
