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Titlebook: Corporate Identity and Crisis Response Strategies; Challenges and Oppor Olga Bloch Book 2014 Springer Fachmedien Wiesbaden 2014 Corporate C

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发表于 2025-3-21 18:35:31 | 显示全部楼层 |阅读模式
书目名称Corporate Identity and Crisis Response Strategies
副标题Challenges and Oppor
编辑Olga Bloch
视频video
概述A corporate communication study.Includes supplementary material:
图书封面Titlebook: Corporate Identity and Crisis Response Strategies; Challenges and Oppor Olga Bloch Book 2014 Springer Fachmedien Wiesbaden 2014 Corporate C
描述The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
出版日期Book 2014
关键词Corporate Communications; Corporate identity; Crisis management; Organisational studies; Sensemaking the
版次1
doihttps://doi.org/10.1007/978-3-658-06222-4
isbn_softcover978-3-658-06221-7
isbn_ebook978-3-658-06222-4
copyrightSpringer Fachmedien Wiesbaden 2014
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发表于 2025-3-21 21:26:56 | 显示全部楼层
The Notion of Crisis: Conceptual Framework,or a number of interpretations in different fields of thought. Before discussing the concept of crisis in the economic sense and under the perspective of the present research, the general framework for the concept has to be established.
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Case Study: Crisis Response Strategies of Toyota,his dissertation, therefore, enough data could be obtained from the media and the internet. At the same time, the case of Toyota was relatively new and not much was written so far on the subject of interpretation of crisis at Toyota.
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Building up a Theoretical Paradigm, depending on the knowledge development needs of the literature; c) go beyond the synthesis of previous research to provide new insights, critiques, or directions for theory testing and; d) postulate distinctions that make a difference.
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Elda Barron,Linda Elizabeth Ruizhis dissertation, therefore, enough data could be obtained from the media and the internet. At the same time, the case of Toyota was relatively new and not much was written so far on the subject of interpretation of crisis at Toyota.
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Book 2014ionship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
发表于 2025-3-23 07:34:56 | 显示全部楼层
to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.978-3-658-06221-7978-3-658-06222-4
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