书目名称 | Corporate Identity and Crisis Response Strategies | 副标题 | Challenges and Oppor | 编辑 | Olga Bloch | 视频video | | 概述 | A corporate communication study.Includes supplementary material: | 图书封面 |  | 描述 | The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010. | 出版日期 | Book 2014 | 关键词 | Corporate Communications; Corporate identity; Crisis management; Organisational studies; Sensemaking the | 版次 | 1 | doi | https://doi.org/10.1007/978-3-658-06222-4 | isbn_softcover | 978-3-658-06221-7 | isbn_ebook | 978-3-658-06222-4 | copyright | Springer Fachmedien Wiesbaden 2014 |
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