Titlebook: Corporate Diversity Communication Strategy; An Insight into Amer Roxana D. Maiorescu-Murphy Book 2020 The Editor(s) (if applicable) and The

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书目名称Corporate Diversity Communication Strategy影响因子(影响力)




书目名称Corporate Diversity Communication Strategy影响因子(影响力)学科排名




书目名称Corporate Diversity Communication Strategy网络公开度




书目名称Corporate Diversity Communication Strategy网络公开度学科排名




书目名称Corporate Diversity Communication Strategy被引频次




书目名称Corporate Diversity Communication Strategy被引频次学科排名




书目名称Corporate Diversity Communication Strategy年度引用




书目名称Corporate Diversity Communication Strategy年度引用学科排名




书目名称Corporate Diversity Communication Strategy读者反馈




书目名称Corporate Diversity Communication Strategy读者反馈学科排名

微尘

nvestigates the extent to which the companies’ diversity com.This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods.  It assesses how companies communicate their diversity approaches on social media (Twitter) and studies t

窒息

Book 2020w companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and c

小鹿

Defining and Classifying Audiovisual Texts,t the company’s enactment of dialogue did not lead to bond-based attachment. The thematic analysis performed on the users’ comments provided valuable explanations in this sense: Wells Fargo’s recurrent crises and the need to reestablish trust.

树木心

Engineering/Engendering Woodland Wellbeing,Google as well as their impact on the users’ stances vis-à-vis diversity. In addition, the chapter discusses the development of an organizational legitimacy model that can be applied in the context of diversity communication in the tech sector.

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轻而薄

https://doi.org/10.1007/978-3-030-32652-4e it impossible to compare their communication strategies. Consequently, this chapter discusses the main implications of the results that emerged for each company, without making analogies or drawing conclusions across the industry.

FOLD

Roxana D. Maiorescu-MurphyDraws on theory in organizational communication and social psychology to analyze the diversity communication of nine American corporations.Investigates the extent to which the companies’ diversity com

HOWL

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