书目名称 | Cooperation Between Companies and Non-profit Organizations |
副标题 | Taking Responsibilit |
编辑 | Gabriele Faber-Wiener,Bettina Gjecaj |
视频video | http://file.papertrans.cn/238/237901/237901.mp4 |
概述 | First in-depth examination of all aspects of cooperation between companies and NPOs.Practical and immediately applicable tools for credible cooperation initiation.Practical structure, ideal for the da |
图书封面 |  |
描述 | This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing profits through greenwashing or token commitments, but about serious corporate social responsibility projects and purpose strategies that strengthen the reputation on both sides. This requires a structured, transparent approach from the outset..The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice..A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level..Anyone who acts as a credible driver of transformation would do well to operate sustainably themselves. Transparency creates credibility and reli |
出版日期 | Book 2024 |
关键词 | Corporate Social Responsibility CSR; Sustainability management; Corporate communications Reputation ma |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-44050-3 |
isbn_softcover | 978-3-658-44049-7 |
isbn_ebook | 978-3-658-44050-3 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |