Titlebook: Contracting in the New Economy; Using Relational Con David Frydlinger,Kate Vitasek,Tim Cummins Book 2021 The Editor(s) (if applicable) and

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David Frydlinger,Kate Vitasek,Tim CumminsProvides guidance for readers to generate greater value and mitigate risk through a collaborative and innovative contracting model.Uses case studies from multiple countries and industries to show rela

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https://doi.org/10.1007/978-3-030-65099-5relational contracts; collaborative contracting; flexible contracting; agile contracting; relationship-b

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978-3-030-65101-5The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl

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studies from multiple countries and industries to show rela.Today’s business environment is constantly evolving, filled with volatility, uncertainty, complexity and ambiguity and driven by digital transformation, globalization, and the need to creating value through innovation. These shifts demand

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https://doi.org/10.1007/978-3-540-45567-7alizing the approach is new, and it is an approach that represents a new opportunity to create greater value and mitigate risk, for parties such as McDonald’s and Dell, who find themselves in that commercial exchange.

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https://doi.org/10.1007/978-3-540-45567-7 contracting and relationship practice. One of the key questions Macauley explored was: If business people didn’t like contracts, why did they still use them? The answers to this question receive significant attention in this chapter.