| 书目名称 | Contemporary Thoughts on Corporate Branding and Corporate Identity Management |
| 编辑 | T. C. Melewar,Elif Karaosmanoğlu |
| 视频video | |
| 图书封面 |  |
| 描述 | A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. |
| 出版日期 | Book 2008 |
| 关键词 | brand; branding; communication; corporate identity; Image; marketing; reputation; strategic management |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230583221 |
| isbn_softcover | 978-1-349-36062-8 |
| isbn_ebook | 978-0-230-58322-1 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 |
发表于 2025-3-21 16:12:19
