| 书目名称 | Contemporary Issues in Marketing |
| 编辑 | Martin Evans,Luiz Moutinho |
| 视频video | |
| 概述 | Provides an innovative approach to learning about key marketing concepts through an exciting collaboration with one of the leading marketing magazines, . Provides readers with the opportunity to see h |
| 图书封面 |  |
| 描述 | .Contemporary Issues in Marketing. provides an innovative approach to learning about key marketing concepts based on a collaboration with .Marketing Week...This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from. Marketing Week..Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible ‘problem solving‘ approaches are suggested. |
| 出版日期 | Textbook 1999Latest edition |
| 关键词 | Advertising; business-to-business; Database Marketing; direct marketing; Distribution; international mark |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-14299-6 |
| copyright | Macmillan Publishers Limited 1999 |
发表于 2025-3-21 20:02:14
