Titlebook: Consumption, Media and the Global South; Aspiration Contested Mehita Iqani Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 C

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Contesting Aspiration: Equality, Empowerment and Media Narratives about Consumption,f the townships of the industrial East Rand; as a teenager I’d lived in one of the white suburbs close by, also east of Johannesburg. From what I could tell from the limited public profile of the Facebook member from whom the post originated, they came from a similar background to my friend: township born and raised. The status update said:

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Introduction: The Mediation of Global South Consumption,in global media, yet despite economic growth and westernization, it is still so difficult to access for many people? This is a question of material resources and their distribution, true, but it is also a question about discourse: the stories that we tell ourselves and each other about the world and

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New Yuppies? Documentary Film Representations of Middle-Class Consumer Lifestyles in China and Soutcharacterizations of middle-class status and identity. Because it is not possible to explore all media representations of global south middle classes in just one chapter, this chapter takes two examples from the global south — post-liberalization China and post-liberation South Africa — and looks at

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Celebrity Skin: Race, Gender and the Politics of Feminine Beauty in Celebrity Selfies,pes for wealth and success, or their sexual desires and fantasies. Taking a methodological approach that examines the role of visual communication, especially glossiness, in producing the aesthetic and semiotic power of celebrity (Iqani, 2012a, 2012b), this chapter explores the theme of celebrity po

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https://doi.org/10.1007/978-3-658-31254-1in global media, yet despite economic growth and westernization, it is still so difficult to access for many people? This is a question of material resources and their distribution, true, but it is also a question about discourse: the stories that we tell ourselves and each other about the world and

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Einleitung und Forschungsfragenhich colonial legacies remain visible. Then the discussion turns to the ways in which consumption in the global south has been theorized, and how two quite different moral ideologies underpin celebrations of southern consumption and consumer cultures, and condemnations thereof. By putting into dialo

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https://doi.org/10.1007/978-3-658-31314-2 culture) with the have-nots, in a setting in which the complexities of development, privilege and its lack, quality of life and leisure are laid bare. Although slum tourism and media coverage about it undeniably adds to the aestheticization and commoditization of poverty, another layer of represent