| 书目名称 | Consumption Behaviour and Social Responsibility |
| 副标题 | A Consumer Research |
| 编辑 | Karnika Gupta,Narendra Singh |
| 视频video | http://file.papertrans.cn/237/236237/236237.mp4 |
| 概述 | Provides a new perspective on the concept of consumer social responsibility.Offers practical recommendations for both businesses and governments.Applies a combination of qualitative and quantitative r |
| 丛书名称 | Approaches to Global Sustainability, Markets, and Governance |
| 图书封面 |  |
| 描述 | .This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. .The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.. |
| 出版日期 | Book 2020 |
| 关键词 | corporate social responsibility; consumption behaviour; consumer social responsibility; socially consci |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-15-3005-0 |
| isbn_softcover | 978-981-15-3007-4 |
| isbn_ebook | 978-981-15-3005-0Series ISSN 2520-8772 Series E-ISSN 2520-8780 |
| issn_series | 2520-8772 |
| copyright | Springer Nature Singapore Pte Ltd. 2020 |
|Archiver|手机版|小黑屋|
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