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Titlebook: Consuming Extreme Sports; Psychological Driver Francesco Raggiotto Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusi

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发表于 2025-3-21 18:26:32 | 显示全部楼层 |阅读模式
书目名称Consuming Extreme Sports
副标题Psychological Driver
编辑Francesco Raggiotto
视频video
概述Provides a multidisciplinary literature review on extreme sports, considering several, intertwined research streams.Investigates the drivers of extreme consumers-athletes’ intentions to upgrade the re
图书封面Titlebook: Consuming Extreme Sports; Psychological Driver Francesco Raggiotto Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusi
描述.This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. ..The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. ..By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively. .
出版日期Book 2020
关键词event tourism; advertising; marketing; extreme consumption patterns; thrill-seeking
版次1
doihttps://doi.org/10.1007/978-3-030-40127-6
isbn_softcover978-3-030-40129-0
isbn_ebook978-3-030-40127-6
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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https://doi.org/10.1007/978-3-658-11912-6s. The model accounts not only for self-enhancement, perceived control, risk-taking, and self-event image congruence, but also for loyalty, satisfaction, and event image. It combines constructs that previous literature considered separately, never having related them to either upgrading or sports ma
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Numerische Analyse von Upgrade-Auktionen,ecificities of extreme sports enthusiasts. Basing on sensation-seeking psychological theory, the present chapter explores the interplay between psychology-based consumer drivers (i.e., sensation-seeking personality traits) and marketing-based drivers (i.e., satisfaction with an event, the event imag
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发表于 2025-3-22 17:06:27 | 显示全部楼层
https://doi.org/10.1007/978-3-030-40127-6event tourism; advertising; marketing; extreme consumption patterns; thrill-seeking
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发表于 2025-3-23 01:39:04 | 显示全部楼层
Conclusions,of view of both theory and managerial practice. Furthermore, this chapter discusses the major limitations of this book; for instance, addressing its theoretical limits. The chapter closes with proposed directions for future research.
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发表于 2025-3-23 08:02:21 | 显示全部楼层
Francesco RaggiottoProvides a multidisciplinary literature review on extreme sports, considering several, intertwined research streams.Investigates the drivers of extreme consumers-athletes’ intentions to upgrade the re
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