| 书目名称 | Consuming Behaviour | | 编辑 | John Desmond | | 视频video | | | 概述 | Text covers a different approach taking a sociological rather than psychological approach. Highly developed pedagogical tools and support material | | 图书封面 |  | | 描述 | This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking..The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers‘ perspective, and to look at the contemporary issues affecting consuming behaviour in today‘s world. | | 出版日期 | Textbook 2003Latest edition | | 关键词 | brand; consumer; interest; rating | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-230-62939-4 | | copyright | The Editor(s) (if applicable) and The Author(s) 2003 |
The information of publication is updating
|
|
发表于 2025-3-21 16:34:07
