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Titlebook: Consumers, Policy and the Environment; A Tribute to Folke Ö Klaus G. Grunert,John Thøgersen Book 2005 Springer-Verlag US 2005 Advertising.c

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书目名称Consumers, Policy and the Environment
副标题A Tribute to Folke Ö
编辑Klaus G. Grunert,John Thøgersen
视频video
概述The editors and authors are among the world’s leading scholars in the field of consumers and consumerism
图书封面Titlebook: Consumers, Policy and the Environment; A Tribute to Folke Ö Klaus G. Grunert,John Thøgersen Book 2005 Springer-Verlag US 2005 Advertising.c
描述.The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment. .
出版日期Book 2005
关键词Advertising; consumer; environmental policy; internet; marketing
版次1
doihttps://doi.org/10.1007/b106518
isbn_softcover978-1-4614-9807-0
isbn_ebook978-0-387-25004-5
copyrightSpringer-Verlag US 2005
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https://doi.org/10.1007/b106518Advertising; consumer; environmental policy; internet; marketing
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,Consumers as Citizens — Three Approaches to Collective Consumer Problems,
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