Titlebook: Consumer Nationalism and Barr’s Irn-Bru in Scotland; David Leishman Book 2020 The Editor(s) (if applicable) and The Author(s), under exclu

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NAVEN

The Power of Origins,storicity, with carefully curated backstories and origin myths providing a sense of commercial and national legitimacy. The chapter underlines the importance of the commercial, legal and logistic forces in the branding process, and studies how the registration of trademarks shaped national narrative

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From Girders: Discourses of National Strength,this plays into discourses of Scottish national identity. With a particular focus on discourses of masculinity in sport and industry, the chapter studies how the symbolism of iron as a material and vital mineral has shifted over time, from the Victorian market for medicines and healthful tonics to i

Jejune

Consumer Nationalism in Popular and Material Culture,rn-Bru in Scotland enjoying a significant material and cultural presence. The chapter looks at how a national brand identity grew up from local roots and studies the role of retailing, popular culture and the media, in the phenomenon of consumer nationalism today. Leishman also considers the questio

cataract

,Scotland’s Other: Defining Oppositional Identities,storically within an overarching Anglo-British imperial framework and analyses the use of stereotypical images of home and abroad in creating a sense of national distinctiveness over time. The chapter situates England as a key oppositional Other for the brand’s construction of industrial, irreverent

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命令变成大炮

2947-8227 nd’s trajectory and nation-building discourses drawing on wi.This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and sho

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