| 书目名称 | Consumer Demographics and Behaviour |
| 副标题 | Markets are People |
| 编辑 | Jo M. Martins,Farhat Yusuf,David A. Swanson |
| 视频video | http://file.papertrans.cn/237/236187/236187.mp4 |
| 概述 | Offers a unique demographic perspectives on consumer behaviour.Offers concepts and practical methods of analysis of consumer behaviour.Focusses on household as a major centre of consumer spending.Prov |
| 丛书名称 | The Springer Series on Demographic Methods and Population Analysis |
| 图书封面 |  |
| 描述 | .This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and |
| 出版日期 | Book 2012 |
| 关键词 | Baby-boom generation; Basic and progressive products; Business; Consumer allocation patterns; Consumer b |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-007-1855-5 |
| isbn_softcover | 978-94-007-9323-1 |
| isbn_ebook | 978-94-007-1855-5Series ISSN 1877-2560 Series E-ISSN 2215-1990 |
| issn_series | 1877-2560 |
| copyright | Springer Netherlands 2012 |
|Archiver|手机版|小黑屋|
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