Titlebook: Consumer Culture and Personal Finance; Money Goes to Market Jacqueline Botterill Book 2010 Palgrave Macmillan, a division of Macmillan Publ

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Introduction,oroner’s report called it suicide, the press coverage implied a kind of foul play, depicting Mr Cullen as the victim of an emerging cultural pathology they dubbed ‘debt related suicide’ (Ronson, 16 July 2005). They explained that Mr Cullen was an ordinary man in every way; his troubles started with

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Prudent Investment and Modest Consumption,s, 1992; Hall, 1988). Steeped in the neoliberal ideology of unfettered markets and private property rights, her government’s policies fomented a radical departure from the British politics preceding her time in office. As Anderson notes, her ‘one hundred new pieces of legislation which laid the foun

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Women, Home, Consumption, Lending, and Ill Repute,iance secured by hard work. But her rhetorical arsenal included the conjoined ‘thrift ethos’ that valorized provident investment and savings enabling people to purchase property and look after themselves. The thrift ethos became a favoured tool for attacking public debt. Thatcher saw the nation unde

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Hire Purchase, Home Furnishings, and the Cult of Domesticity,public discourses of the Victorian Era. So too, the primary business instruments for financing this growing cult of domesticity, mortgages, hire purchase, and retail credit, became more regularly used by the general public. Yet, despite the increasing wealth that accompanied the expansionism of the

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Gentlemanly Bankers Adopt a New Set of Manners,in personal financial and credit market, until the 1960s when forces conspired to encourage their change. While American banks had made substantial inroads into the personal finance sector since the 1920s, it was not until two decades after WWII that the British banks began a massive transformation,

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Big Bang Banking,culture and practice. A different type of relationship between the banks and the personal financial market emerged. By the end of the 1970s, 76% of Britons had bank accounts. Targeting the unbanked no longer made sense after the banks’ rapid expansion as marketers pointed out: ‘The unbanked as a vas

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Three Personal Finance Discourses,eaming into three broad discourses. One discourse, voiced mainly by government spokespeople, economists, and retailers, celebrated consumer’s rising debt load as a positive sign of affluence. The democratization of credit encouraged greater numbers, than at any other point in history, to invest in t

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