Titlebook: Computational and Strategic Business Modelling; IC-BIM 2021, Athens, Damianos P. Sakas,Dimitrios K. Nasiopoulos,Yulia T Conference proceedi

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https://doi.org/10.1007/978-3-030-88148-1In recent years, there has been an increase in reporting on research in the field of eco-innovation, “green” innovation, or innovation in the field of sustainable development in digital marketing. To meet the challenge of sustainable development, companies need to balance economic, social and environmental performance.

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Synchronization in Oscillatory Networksave emerged, with cryptocurrencies being one of them. Cryptocurrency organizations provide the ability for decentralized payments, since enabling the development of decentralized payment networks (DPNs). The process of enhancing the digital marketing of DPNs has simultaneously arisen. A key issue fo

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Distributed Real-Time Databases,ustry. The airline industry experienced up to 50% service demand reduction, triggering great uncertainty and revenue losses. Airlines are heavily relying on Web-based platforms in order to establish brand awareness, maintain existing clients, attract new ones, and increase their sales revenue. This

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F. Angeleri,S. Giaquinto,G. F. Marchesieffectively the “post-crisis” period, resulting in reputational damage with enormous consequences on business performance, revenue, and brand name. This kind of crisis strikes usually without warning and escalates with remarkable speed, mainly due to the widespread use of social media. Airline compa

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https://doi.org/10.1007/978-3-7091-8306-9ly affected the travel sector, including rail travel. The new digitalized era imposes the adoption of technology-led platforms to decode users’ online behaviors and achieve brand awareness. The purpose of this study is to track the online attitude and interaction of rail customers prior to and durin

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H. Petsche,P. Rappelsberger,Zs. Frey as fast as possible. This study attempts to respond to this question by extracting and analyzing big data and web analytics from five startups to extract useful insights into the user’s activity inside the startup’s websites. The extracted data have been analyzed statistically, and a fuzzy cognitiv