Titlebook: Complexity in Entrepreneurship, Innovation and Technology Research; Applications of Emer Elisabeth S.C. Berger,Andreas Kuckertz Book 2016 S

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Using Mixed-Methods Designs to Capture the Essence of Complexity in the Entrepreneurship Research: Auited than mono-method designs to capture complex phenomena in entrepreneurship. The paper concludes with an integrative framework to guide research and practice along this direction and discusses the implications of this view for studying complexity in entrepreneurship.

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Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Makingntation of such methods and provide an illustration from a related research project. I also discuss sample size and elicitation tool construction. I conclude with limitations of the effectuation approach to research.

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Models for Categorical Response Variables,categorizes the different aspects of brand management in family firms and gives family firm owners additional hands-on information on their company’s brand. The “markencloud” does not only illustrate complexity from a scientific point of view, it also works as a practitioners’ tool to support a family firm’s brand management.

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Statistical Analysis of Designed Experimentsucture in Germany shows promising results. The developed artifacts create an explicit frame of reference for the value creation network which can be useful in various situations. Value Delivery Architecture Modeling hereby addresses the understanding about the value network and enables the creation of novel value propositions.

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The Challenge of Dealing with Complexity in Entrepreneurship, Innovation and Technology Research: A phenomena in entrepreneurship, innovation and technology research. This introductory chapter elaborates our understanding of complexity and explores the interdependencies in entrepreneurship, innovation and technology research with regard to complexity. When studying complexity it is essential to a