书目名称 | Competitive Strategies | 副标题 | Managing the Present | 编辑 | Enrico Valdani,Alessandro Arbore | 视频video | | 丛书名称 | Bocconi on Management | 图书封面 |  | 描述 | This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. | 出版日期 | Book 2013 | 关键词 | Defence; framework; future; games; interpret; marketing; present; revolution; strategy | 版次 | 1 | doi | https://doi.org/10.1057/9780230354586 | isbn_softcover | 978-1-349-33727-9 | isbn_ebook | 978-0-230-35458-6Series ISSN 2947-7166 Series E-ISSN 2947-7174 | issn_series | 2947-7166 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |
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