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Titlebook: Competitive Identity; The New Brand Manage Simon Anholt Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 brand

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发表于 2025-3-21 17:01:20 | 显示全部楼层 |阅读模式
书目名称Competitive Identity
副标题The New Brand Manage
编辑Simon Anholt
视频videohttp://file.papertrans.cn/232/231203/231203.mp4
图书封面Titlebook: Competitive Identity; The New Brand Manage Simon Anholt Book 2007 Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 brand
描述Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
出版日期Book 2007
关键词brand; branding; Image; management
版次1
doihttps://doi.org/10.1057/9780230627727
isbn_softcover978-1-349-35243-2
isbn_ebook978-0-230-62772-7
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2007
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书目名称Competitive Identity影响因子(影响力)




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书目名称Competitive Identity读者反馈学科排名




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发表于 2025-3-21 23:44:33 | 显示全部楼层
Douglas T. Carrell,Kenneth I. Aston this process of assessing, measuring and tracking national image and reputation — if suitably adapted for the purposes of national rather than corporate image — is a key component of the Competitive Identity strategy.
发表于 2025-3-22 00:58:49 | 显示全部楼层
https://doi.org/10.1007/978-3-540-47184-4t’s actually happy with its image (although much of this discontent is, to borrow A. H. Maslow’s definition,. the “low grumbles” of countries with highly-developed economies and correspondingly highly-developed expectations).
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发表于 2025-3-22 12:24:31 | 显示全部楼层
Sperm DNA Damage Measured by Comet AssayMost countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.
发表于 2025-3-22 13:14:01 | 显示全部楼层
The Theory of Competitive Identity,Most countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.
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发表于 2025-3-22 22:52:49 | 显示全部楼层
Douglas T. Carrell,Kenneth I. Aston this process of assessing, measuring and tracking national image and reputation — if suitably adapted for the purposes of national rather than corporate image — is a key component of the Competitive Identity strategy.
发表于 2025-3-23 03:18:56 | 显示全部楼层
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