书目名称 | Competitive Identity |
副标题 | The New Brand Manage |
编辑 | Simon Anholt |
视频video | http://file.papertrans.cn/232/231203/231203.mp4 |
图书封面 |  |
描述 | Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. |
出版日期 | Book 2007 |
关键词 | brand; branding; Image; management |
版次 | 1 |
doi | https://doi.org/10.1057/9780230627727 |
isbn_softcover | 978-1-349-35243-2 |
isbn_ebook | 978-0-230-62772-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 |