| 书目名称 | Competitive Advantage of Customer Centricity |
| 编辑 | Sathit Parniangtong |
| 视频video | |
| 概述 | Provides strategies that put the customer at the center of the enterprise.Champions customer profitability as the metric for measuring business performance.Broadens the definition of customer value be |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. ..The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. .Competitive Advantage of Customer Centricity. maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.. |
| 出版日期 | Book 2017 |
| 关键词 | Customer centricity; customer needs; customer profitability; customer relationships; customer value |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-10-4442-7 |
| isbn_softcover | 978-981-13-5138-9 |
| isbn_ebook | 978-981-10-4442-7Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Nature Singapore Pte Ltd. 2017 |
发表于 2025-3-21 17:47:16
