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Titlebook: Community, Culture, Commerce; The Intermediary in Jock McQueenie,Marcus Foth,Greg Hearn Book 2024 The Editor(s) (if applicable) and The Au

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Exhausted or Regenerative Nationalism?, BeefLegends intermediated young people in regional communities with social influencers in China, developing creative video content on Douyin (China’s TikTok) and other social media platforms. It created a content loop that has benefits for both ends of the supply chain, turning consumers into creative “prosumers.”
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https://doi.org/10.1057/9781137027030ductive tactics in intermediation project design. The chapter discusses operational contrasts between the projects, reflecting on faux-pas and lessons learned in the course of the case study projects and broader implications for corporate social investment in the post-COVID environment.
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BeefLegends: Connecting Food Producers and Consumers Across Borders, BeefLegends intermediated young people in regional communities with social influencers in China, developing creative video content on Douyin (China’s TikTok) and other social media platforms. It created a content loop that has benefits for both ends of the supply chain, turning consumers into creative “prosumers.”
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Intermediation as Praxis,ductive tactics in intermediation project design. The chapter discusses operational contrasts between the projects, reflecting on faux-pas and lessons learned in the course of the case study projects and broader implications for corporate social investment in the post-COVID environment.
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Book 2024thinking. By means of case studies that employ the 3C project design methodology—Community, Culture, Commerce—the authors provide an accessible introduction to intermediation at the nexus of theory and practice and signpost new opportunities for researchers and practitioners in the post-COVID environment.
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