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Titlebook: Communication and Persuasion; Central and Peripher Richard E. Petty,John T. Cacioppo Book 1986 Springer-Verlag New York Inc. 1986 Action.Ag

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Biased Elaboration,g attitude schema or structure. Then, we highlight research on forewarnings that . more biased information processing. Finally, we briefly address some other variables that appear to lead to biased elaboration of persuasive communications.
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Tomas Bueno Momčilović,Dian Baltaorrectness or desirability of a particular attitude position without necessitating a personal evaluation of the issue-relevant arguments presented. The last postulate of the ELM proposes that there are at least three important consequences of the route to persuasion: attitudes formed or changed via
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Tomas Bueno Momčilović,Dian Baltathe flaws in weak ones, we have suggested that when personal relevance or message repetition reach very high levels, the initially objective processing may become biased as the person becomes motivated to reject the advocacy (Cacioppo & Petty, 1979b; Petty & Cacioppo, 1979b). In short, some variable
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https://doi.org/10.1007/978-3-031-56281-5ion occurs (peripheral route). Importantly, there are different consequences of the two routes to persuasion. Attitude changes via the central route appear to be more persistent, resistant, and predictive of behavior than changes induced via the peripheral route (see Figure 1-1).
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The Ability to Elaborate in a Relatively Objective Manner,n this chapter, we first highlight three variables that appear to affect information processing in a relatively objective way—distraction, message repetition, and recipient posture. Then, we will briefly note some additional variables that may also affect relatively objective information processing.
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Consequences of the Route to Persuasion,orrectness or desirability of a particular attitude position without necessitating a personal evaluation of the issue-relevant arguments presented. The last postulate of the ELM proposes that there are at least three important consequences of the route to persuasion: attitudes formed or changed via
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Intricacies of the Elaboration Likelihood Model,the flaws in weak ones, we have suggested that when personal relevance or message repetition reach very high levels, the initially objective processing may become biased as the person becomes motivated to reject the advocacy (Cacioppo & Petty, 1979b; Petty & Cacioppo, 1979b). In short, some variable
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Book 1986t research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a
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