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Titlebook: Communication and Applied Technologies; Proceedings of ICOMT Paulo Carlos López-López,Daniel Barredo,Óscar Avil Conference proceedings 2023

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Implementation of a Communication and Multimedia Integration Tool to Promote the Birdwatching Touristive development involving a process of research and survey of the ornithological digital record of any region of our department so that a tourist service provider can professionally and responsibly offer to the national or international market. Norte de Santander has 39.5% of the bird species recor
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Use of Chatbots for News Verificationnce the work of information verification in the context of the presidential elections of Ecuador in April 2021. The piloting of the “Checking-bot” tool is proposed, which allows verifications through WhatsApp. By means of a test with journalists, it is evident that tools with artificial intelligence
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Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberof what is known as “expectation marketing”, whose objective is to generate the desire to acquire the product, service and/or brand. The generation of an adequate level of expectations and their fulfilment will determine the level of satisfaction that the client reaches. In case of non-compliance, t
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Digital Activism on YouTube. The Representation of Power and Counter-Power Relations in a Video Acticciones generales 2da vuelta”, by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-
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