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Titlebook: Communication Excellence; How to Develop, Mana Ralph Tench,Dejan Verčič,Piet Verhoeven Book 2017 The Editor(s) (if applicable) and The Auth

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书目名称Communication Excellence
副标题How to Develop, Mana
编辑Ralph Tench,Dejan Verčič,Piet Verhoeven
视频videohttp://file.papertrans.cn/231/230396/230396.mp4
概述Identifies characteristics of a high performing communications department.Employs a new method to identify ‘excellent’ communications functions.Analysis based on 21000 surveys with senior communicatio
图书封面Titlebook: Communication Excellence; How to Develop, Mana Ralph Tench,Dejan Verčič,Piet Verhoeven Book 2017 The Editor(s) (if applicable) and The Auth
描述.Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide..
出版日期Book 2017
关键词organization; European Communications Monitor; data; practice models; strategic communication
版次1
doihttps://doi.org/10.1007/978-3-319-48860-8
isbn_softcover978-3-319-48859-2
isbn_ebook978-3-319-48860-8
copyrightThe Editor(s) (if applicable) and The Author(s) 2017
The information of publication is updating

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Commandment 5s and interventions. Additionally the amount of data and information has grown exponentially in the last decades. Today’s question revolves around what to do with all this data? How do we analyse and interpret this plethora of information? All professions have to deal with these new phenomena of ove
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Commandment 8ones. It is surprising we can keep any relationships as we solicit, pursue, build, relocate and re-establish numerous individual and group relationships. And this is just in our private lives. As communicators we then overlay this with professional work contacts, which spread and grow particularly o
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Commandment 9e Danish Prime Minister Birgitte Nyborg, her ‘spin doctor’ Kasper Juul and Katrine Fonsmark, the anchorwoman of the most important Danish news show. These three characters symbolise politics, public relations and journalism, the tension between those fields and what these interrelationships can do t
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