| 书目名称 | Communication Excellence | | 副标题 | How to Develop, Mana | | 编辑 | Ralph Tench,Dejan Verčič,Piet Verhoeven | | 视频video | http://file.papertrans.cn/231/230396/230396.mp4 | | 概述 | Identifies characteristics of a high performing communications department.Employs a new method to identify ‘excellent’ communications functions.Analysis based on 21000 surveys with senior communicatio | | 图书封面 |  | | 描述 | .Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.. | | 出版日期 | Book 2017 | | 关键词 | organization; European Communications Monitor; data; practice models; strategic communication | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-48860-8 | | isbn_softcover | 978-3-319-48859-2 | | isbn_ebook | 978-3-319-48860-8 | | copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
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