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Titlebook: Communicating Politics Online; Disruption and Democ Chapman Rackaway Book 2023Latest edition The Editor(s) (if applicable) and The Author(s

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A New World of Campaigninger than just shifting previous strategies and tactics online, the interactivity of digital mobile technology and some parallel developments like data analytics have created a new type of political rhetoric and strategy dedicated to the online world.
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Negative Partisanshipnt, making our political affiliations an ever-greater part of our identities. Those identities can become more tribal and focus on small-group affiliations thanks to social media’s ability to directly connect niche interests, and that tribalism leads to a strain of polarization known as negative par
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https://doi.org/10.1007/978-981-99-8007-9pers suffered greatest under the online shift, but local radio and television experienced their own shocks. Newspapers have adapted by installing paywalls and graduated content policies, and expanding into multimedia entities regardless of platform.
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Abraham Meléndez,Oscar Castilloto have accelerated significantly over the last fifteen years. Digital mobile communication technology has exposed polarization to the public but also reinforced existing trends that encourage polarization.
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