| 书目名称 | Collaborative Research Design | | 副标题 | Working with Busines | | 编辑 | Per Vagn Freytag,Louise Young | | 视频video | | | 概述 | Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managers.Offers cutting-edge research methods as well as new twists on traditional res | | 图书封面 |  | | 描述 | .This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display..Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-ge | | 出版日期 | Book 20181st edition | | 关键词 | B2B Marketing; Abductive Reasoning; Automated Content Analysis; Business Research Methods; Critical Real | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-10-5008-4 | | isbn_softcover | 978-981-13-5291-1 | | isbn_ebook | 978-981-10-5008-4 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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发表于 2025-3-21 17:10:59
