| 书目名称 | Cognition and Business Models | | 副标题 | From Concept to Inno | | 编辑 | Kristian J. Sund | | 视频video | | | 概述 | Discusses the emerging cognitive view of business modelling.Identifies the key managerial and organizational cognition theories that have a relevance for business model scholarship.Explores possibilit | | 图书封面 |  | | 描述 | .This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model..This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling... .. . | | 出版日期 | Book 2024 | | 关键词 | Business models; Business model innovation; Cognition; Mental maps; Schema; Sensemaking | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-51598-9 | | isbn_ebook | 978-3-031-51598-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 20:03:18
