Titlebook: Co-Innovation Platforms; A Playbook for Enabl Tammy L. Madsen,David Cruickshank Book 2022 The Editor(s) (if applicable) and The Author(s),

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Shigeyoshi Watanabe,Kei Miyamuraties, opportunities, and critical growth drivers. The uncertainty inherent in innovation projects adds another layer of complexity. This chapter focuses on the project level and highlights some of the processes and practices that foster the desired behaviors for effective co-innovation work.

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Introduction: Co-Innovation Platforms,aborative innovation among a diverse set of organizations external to your company. This chapter introduces the co-innovation platform and its strategic role in enabling ecosystem growth. We conclude with the strategic and organizational benefits for co-innovation partners and the platform owner.

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Platforms: Types, Governance, and Value Distribution,inent types of platforms and how do they differ?; (2) How does a co-innovation platform create and distribute value?; (3) What factors underlie an effective co-innovation platform strategy?; and (4) What governance mechanisms are critical to developing and maintaining a successful co-innovation platform?

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Co-Innovation Storytelling,nd videos; events; and traditional marketing content, and inform the platform’s memory. Stories that are retold contribute to new opportunities as individuals connect the past with a new idea. As a result, co-innovation stories are generative. Using cases and demo examples, this chapter describes the platform’s storytelling activities.

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https://doi.org/10.1007/978-3-030-75977-3Innovation; co-innovation; problem solving; how to co-innovate; partnerships; ecosystem growth; innovation

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