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Titlebook: Co-Creation of High-Tech Products in the B2B Domain; Leontin Karl Grafmüller Book 2020 Springer Fachmedien Wiesbaden GmbH, part of Springe

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书目名称Co-Creation of High-Tech Products in the B2B Domain
编辑Leontin Karl Grafmüller
视频video
概述Publication in the field of economic sciences
丛书名称Markt- und Unternehmensentwicklung Markets and Organisations
图书封面Titlebook: Co-Creation of High-Tech Products in the B2B Domain; Leontin Karl Grafmüller Book 2020 Springer Fachmedien Wiesbaden GmbH, part of Springe
描述.Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain..
出版日期Book 2020
关键词Co-Creation; High-Tech Products; B2B Domain; Customer co-creation; High-tech; Product complexity; Open inn
版次1
doihttps://doi.org/10.1007/978-3-658-28412-1
isbn_softcover978-3-658-28411-4
isbn_ebook978-3-658-28412-1Series ISSN 2945-879X Series E-ISSN 2945-8803
issn_series 2945-879X
copyrightSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
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,Part I – Introduction,s gained heavy interest almost half a century later in both innovation research and practice referred to as . (Gemser & Perks, 2015; Mustak, Jaakkola, & Halinen, 2013; Piller, Ihl, & Vossen, 2010; Prahalad & Ramaswamy, 2004a).
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Book 2020al collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or i
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Co-Creation of High-Tech Products in the B2B Domain978-3-658-28412-1Series ISSN 2945-879X Series E-ISSN 2945-8803
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