书目名称 | City Branding and New Media |
副标题 | Linguistic Perspecti |
编辑 | Maria Cristina Paganoni |
视频video | http://file.papertrans.cn/227/226801/226801.mp4 |
图书封面 |  |
描述 | This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events. |
出版日期 | Book 2015 |
关键词 | City branding; digital genres; heritage; media discourse; multimodality; new media; world fairs; branding; e |
版次 | 1 |
doi | https://doi.org/10.1057/9781137387967 |
isbn_ebook | 978-1-137-38796-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |