书目名称 | Chinese Local New Luxury Brands in a Digitally Empowered Era |
副标题 | Cultivation, Transfo |
编辑 | Hongbo Lai |
视频video | http://file.papertrans.cn/226/225852/225852.mp4 |
概述 | Analyzes the current consumption condition on China‘s market.Is the only book on China‘s cultivation of local luxury high-end brands in the context of consumption transformation and upgrading.Presents |
图书封面 |  |
描述 | .This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China‘s local luxury industry.. |
出版日期 | Book 2021 |
关键词 | Luxury Marketing; Transformation and Upgrading of Chinese Brands; Digital Marketing; Digital Transforma |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-16-2145-1 |
isbn_softcover | 978-981-16-2147-5 |
isbn_ebook | 978-981-16-2145-1 |
copyright | Tongji University Press 2021 |