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Titlebook: Chinese Local New Luxury Brands in a Digitally Empowered Era; Cultivation, Transfo Hongbo Lai Book 2021 Tongji University Press 2021 Luxury

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发表于 2025-3-21 16:32:19 | 显示全部楼层 |阅读模式
书目名称Chinese Local New Luxury Brands in a Digitally Empowered Era
副标题Cultivation, Transfo
编辑Hongbo Lai
视频videohttp://file.papertrans.cn/226/225852/225852.mp4
概述Analyzes the current consumption condition on China‘s market.Is the only book on China‘s cultivation of local luxury high-end brands in the context of consumption transformation and upgrading.Presents
图书封面Titlebook: Chinese Local New Luxury Brands in a Digitally Empowered Era; Cultivation, Transfo Hongbo Lai Book 2021 Tongji University Press 2021 Luxury
描述.This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China‘s local luxury industry..
出版日期Book 2021
关键词Luxury Marketing; Transformation and Upgrading of Chinese Brands; Digital Marketing; Digital Transforma
版次1
doihttps://doi.org/10.1007/978-981-16-2145-1
isbn_softcover978-981-16-2147-5
isbn_ebook978-981-16-2145-1
copyrightTongji University Press 2021
The information of publication is updating

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Valuation and Appraisal of Propertiesgn attributes highlight the quality and characteristics of a product, achieved by either concealing or revealing the complexity of the product, improving ease of use, interpreting the connotation of the product system, and stimulating consumers’ cognitive response.
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Active Investment in Real Estate: ” According to the “China Internet Development Report 2020” released at the opening ceremony, as of the end of 2019, the number of mobile Internet users in China reached 1.319 billion, accounting for 32.17% of the global total.
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https://doi.org/10.1007/978-3-642-59017-7unity for China to establish manufacturing power, because the need to overcome the bottleneck in the industrial chain whips China to strengthen independent innovation, bend itself to basic research and development and foster craftsmanship.
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https://doi.org/10.1007/978-981-16-2145-1Luxury Marketing; Transformation and Upgrading of Chinese Brands; Digital Marketing; Digital Transforma
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