| 书目名称 | Chinese Electric Vehicle Trailblazers | | 副标题 | Navigating the Futur | | 编辑 | Jan Y. Yang,Yunyi Gu,Zi Ling Tan | | 视频video | http://file.papertrans.cn/226/225798/225798.mp4 | | 概述 | Provides insights into the most recent trends in the Chinese EV industry.Sheds light on the drivers behind the Chinese EV manufacturing.Compares Western and Chinese approaches to EV manufacturing and | | 丛书名称 | Business Guides on the Go | | 图书封面 |  | | 描述 | .From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts..Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.. .Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.. | | 出版日期 | Book 2023 | | 关键词 | Chinese EV Makers; EV Pricing; Future Car Technology; Automotive Sales and Marketing; Pricing Strategies | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-25145-0 | | isbn_softcover | 978-3-031-25147-4 | | isbn_ebook | 978-3-031-25145-0Series ISSN 2731-4758 Series E-ISSN 2731-4766 | | issn_series | 2731-4758 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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