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Titlebook: Chinese Consumers; Exploring the World‘ Ashok Sethi Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Chinese Consumers.Chines

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发表于 2025-3-21 17:09:09 | 显示全部楼层 |阅读模式
书目名称Chinese Consumers
副标题Exploring the World‘
编辑Ashok Sethi
视频videohttp://file.papertrans.cn/226/225772/225772.mp4
概述Analyses extensively the impact of the digital transformation of China.Is based on first-hand research and study of Chinese consumers for 15 years.Written by an Asian with an intuitive understanding o
图书封面Titlebook: Chinese Consumers; Exploring the World‘ Ashok Sethi Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Chinese Consumers.Chines
描述This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years..
出版日期Book 2019
关键词Chinese Consumers; Chinese Middle Class; Branding in China; Marketing; Urbanism and Marketing
版次1
doihttps://doi.org/10.1007/978-981-10-8992-3
isbn_softcover978-981-13-4292-9
isbn_ebook978-981-10-8992-3
copyrightThe Editor(s) (if applicable) and The Author(s) 2019
The information of publication is updating

书目名称Chinese Consumers影响因子(影响力)




书目名称Chinese Consumers影响因子(影响力)学科排名




书目名称Chinese Consumers网络公开度




书目名称Chinese Consumers网络公开度学科排名




书目名称Chinese Consumers被引频次




书目名称Chinese Consumers被引频次学科排名




书目名称Chinese Consumers年度引用




书目名称Chinese Consumers年度引用学科排名




书目名称Chinese Consumers读者反馈




书目名称Chinese Consumers读者反馈学科排名




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Digital China,good way to do it. The impact is even larger in the retail space. According to China’s National Bureau of Statistics, online retail transactions in the country are larger than the combined online sales of USA and Europe.
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Book 2019ts have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years..
发表于 2025-3-22 18:45:39 | 显示全部楼层
Alexey Shapiguzov,Jaakko Kangasjärvis empowering influence is acting as another important catalyst for the luxury market in China. Internet increases the exposure to luxury brands and extends their reach to smaller tier cities, where very few retailers have distribution.
发表于 2025-3-23 00:10:11 | 显示全部楼层
Kapuganti J. Gupta,Abir U. Igamberdievents to learn from the past—either in China or any other country. However, based on an interpretation of historical trends as well as the digital forces sweeping across the Chinese landscape, I am ready to take the risk of extending my neck and making some calls for the future.
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