书目名称 | Chinese Consumers |
副标题 | Exploring the World‘ |
编辑 | Ashok Sethi |
视频video | http://file.papertrans.cn/226/225772/225772.mp4 |
概述 | Analyses extensively the impact of the digital transformation of China.Is based on first-hand research and study of Chinese consumers for 15 years.Written by an Asian with an intuitive understanding o |
图书封面 |  |
描述 | This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.. |
出版日期 | Book 2019 |
关键词 | Chinese Consumers; Chinese Middle Class; Branding in China; Marketing; Urbanism and Marketing |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-10-8992-3 |
isbn_softcover | 978-981-13-4292-9 |
isbn_ebook | 978-981-10-8992-3 |
copyright | The Editor(s) (if applicable) and The Author(s) 2019 |