| 书目名称 | China Goes West |
| 副标题 | Everything You Need |
| 编辑 | Joel Backaler |
| 视频video | http://file.papertrans.cn/226/225348/225348.mp4 |
| 概述 | Contains illuminating insights from high profile CEOs from both China and the West.Experienced author: Joel Backaler can offer unique perspective as a Westerner whose career has been centred in China |
| 图书封面 |  |
| 描述 | Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete. |
| 出版日期 | Book 2014 |
| 关键词 | China; international business; culture; West; business; interest; International Business; science and techn |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-137-29393-0 |
| isbn_ebook | 978-1-137-29393-0 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |