| 书目名称 | Childhood and Markets | | 副标题 | Infants, Parents and | | 编辑 | Lydia Martens | | 视频video | | | 概述 | Explores the commercial use of scientific, moral, and cultural language to market new infant products to parents.Presents arguments which are empirically grounded in ethnographic immersion and content | | 丛书名称 | Studies in Childhood and Youth | | 图书封面 |  | | 描述 | This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities ofolder children in consumer culture. .Childhood and Markets. will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studie | | 出版日期 | Book 2018 | | 关键词 | money; adulthood; childhood; baby shows; consumption; consumers; advertising; motherhood; parenting; family; c | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-31503-8 | | isbn_ebook | 978-1-137-31503-8Series ISSN 2731-6467 Series E-ISSN 2731-6475 | | issn_series | 2731-6467 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 19:03:08
