书目名称 | Change and the Modern Business |
编辑 | Neil Harris (Head of Economics and Business Modell |
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概述 | Fills a gap in the market with its distinct emphasis on change and its impact on modern business. Good integration of theory with uptodate case studies. Wide range of areas covered, but with a common |
图书封面 |  |
描述 | The impact of change on the business environment has dominated business thinking over the past decade and continues to do so.This book focuses on the impact of change on modern business by making it the central and integrating theme through a number of areas including, marketing, human resource management, economics and law.Each is explored in terms of its theoretical basis and the application of this theory to case studies.It is particularly suitable for undergraduate business courses and for students on MBA programmes. |
出版日期 | Textbook 1997Latest edition |
关键词 | economics; environmental policy; HRM; human resource management; information system; Intellectual Propert |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-26008-9 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1997 |