书目名称 | Casebook on General Management in Asia Pacific |
编辑 | Dominique Turpin,Xiaobai Shen |
视频video | http://file.papertrans.cn/223/222356/222356.mp4 |
概述 | These case studies are currently successfully used on the MBA programme and other general management courses at IMD. Contains international case studies. IMD is one of the world‘s leading business sch |
图书封面 |  |
描述 | This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy. |
出版日期 | Textbook 1999Latest edition |
关键词 | business; General Management; Information Technology (IT); International Business; international managem |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-27474-1 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1999 |