Titlebook: Case Based Research in Tourism, Travel, Hospitality and Events; Marianna Sigala,Anastasia Yeark,Karen A. Smith Book 2022 Springer Nature S

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Case Based Research in Tourism, Travel, Hospitality and Events

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Case Based Research in Tourism, Travel, Hospitality and Events978-981-16-4671-3

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lasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. .Professor Xander Lub, President, EuroCHRIE .The book inspires educators and students. T978-981-16-4673-7978-981-16-4671-3

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Case Study: An Underestimated Research and Pedagogical Methodase studies investigate topical and contemporary industry challenges and practices, and they are accompanied by a teaching note guiding educators on how to use and embed cases into their teaching and assessment methods. Case studies are for long and widely recognised as an effective method to conduc

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Designing Servicescape and Experience with Art: Learnings from ,, Australiaconic cellar door that set new industry standards and competitively positioned its wine brand and wine region on the world tourism map. The case also explains the use of art for business purposes by showing how the Cube has embedded art into its servicescape and experience design. The case highlight

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A Day in the Life of Guest Experience Stagers: The Saffire Freycinet Experiencets in the co-creation and management of high quality accommodation experiences in a luxury lodge. The case study allows students to reflect on and apply the concepts of guest experience, experience quality, staging, management and co-creation of luxury accommodation experiences.

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