Titlebook: Campaign Strategy in Direct Democracy; Laurent Bernhard Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 camp

Congregate

Stable-Angina

Luciano Felicetti,Giuliana Galluzzio attract a maximum number of allies. The rationale behind this assumption relates to the fact that the final decision is delegated to citizens in direct-democratic votes. As the political elites do not control the outcome, forming encompassing coalitions constitutes an effective means by which to e

FEAT

Kazuhiro Sanpei,Takeshi Ikeuchi,Shoji Tsujithe battle over setting the terms over a proposition is widely acknowledged to be of crucial importance. Magleby (1984: 168) even claims that the side that defines a given proposition usually wins. Basically, campaigners have to make decisions about what kind of messages to advance and how to presen

TEN

Luciano Felicetti,Giuliana Galluzzito effectively get the main messages across. In the following section, I will argue that political actors involved in direct-democratic campaigns primarily target their own constituencies. In addition to this mobilizing strategy, however, focusing on swing voters is of crucial importance, as winning

magenta

Aspiration

Introduction,the particular problem definitions, recommendations, and causal interpretations for the conflict at stake. In addition, political actors mobilize the citizens in order to gain support for their own favoured policy option. Given that citizens’ preferences are incomplete and sometimes incoherent, memb

脱离

Collision

The Strategic Context,Switzerland by focusing on both formal and informal rules. Second, I will turn to the general structuration of the choice by setting out the systems of interest intermediation (parties, interest associations) as well as the particular role played by the federal government. Third, I will explore the

Cholagogue

entreat

Message Development,the battle over setting the terms over a proposition is widely acknowledged to be of crucial importance. Magleby (1984: 168) even claims that the side that defines a given proposition usually wins. Basically, campaigners have to make decisions about what kind of messages to advance and how to presen